Event tourism – water shows as a tool for promoting the region

Event tourism is one of the fastest-growing sectors of the tourism industry. Why is this happening? More and more cities and regions are realizing that organizing unique cultural, sporting, and entertainment events attracts thousands of visitors. Furthermore, it generates profits for the local economy and builds an attractive image for the destination. One of the most interesting trends in recent years is water shows for groups – flyboarding, jetpacking, flyriding and blob jumping. Spectacles held on lakes, rivers, or urban waterways delight residents. Furthermore, they also become a magnet for tourists, who eagerly return to places offering such attractions.

Read also: Modern Outdoor Events: Why Are Water Shows More Effective Than Traditional Concerts?

Event Tourism – A New Force in the Promotion of Cities and Regions

The power of modern outdoor events lies in combining multiple functions. A water show works like a movie script: dynamic action, clear drama, and expressive shots. Audiences spontaneously pull out their phones, record somersaults and high-flying flights, and then share them in their stories. For the city, this provides free, organic content distribution – exactly what social media algorithms expect. At the same time, these shows are inclusive, as they equally captivate children, adults, and seniors, weekend tourists and residents of nearby towns.

Why do water shows attract tourists better than traditional attractions?

The key advantage of water shows is their unique character. While concerts and fairs can be found in almost every city, spectacular flyboard or jetpack shows are still a rare and exceptionally spectacular attraction.

The greatest benefits of water shows for tourism:

• The WOW effect – acrobatics on the water, lights, music, and technology create an unforgettable experience.
• Family-friendly – ​​water shows attract people of all ages, from children to seniors.
• Multimedia – the show looks great in photos and videos, which quickly spread online.
• An eco-friendly alternative to fireworks – more and more cities are abandoning noisy pyrotechnic displays in favor of water shows that don’t scare animals and are more environmentally friendly.
• Long-term promotion – photos and videos from the event become advertising material that can be used to promote the city for years to come.

Water show as part of a regional development strategy

A well-planned water show can become a permanent fixture in a region’s events calendar. Examples from Poland and Europe show that recurring events with a unique character become a brand in themselves, attracting tourists from across the country and even abroad.

Cities that invest in event tourism based on water shows benefit from:

• increased visitor numbers during the season,
• promotion in national and local media,
• a positive image as a modern, innovative place open to attractions for the entire family.

Emission-free future of shows: e-foil and electric jetsurf

Cities seeking environmentally friendly solutions can choose electric drives. A fliteboard (e-foil) quietly lifts the rider above the water, creating the impression of levitation. The electric jetsurf, on the other hand, allows for a dynamic yet smooth ride without exhaust fumes or noise. Evening displays with LED lighting create a “future city” aesthetic, emphasizing the modern character of the region. This is not only a branding argument but is increasingly incorporated into tender guidelines and residents’ expectations.

Professional organization – the foundation of success

However, for a water show to truly become a city’s calling card, it must be professionally prepared. Not only the performers’ skills and the quality of the equipment are crucial, but also logistics, safety, and the artistic presentation.

In Poland, flyboard.pl is a leader in water shows. This company has been organizing spectacular flyboard, jetpack, and flyride shows for years during City Days, festivals, and corporate events. A team of professionals creates shows tailored to the nature of the event and the audience’s expectations, making each show an unforgettable experience.

In the German market, hydrosport.de offers comprehensive services for water events. This company specializes in organizing hydro-jet sports shows that draw crowds and media attention.